In the 1930s entrepreneur Francisco Piria built the landmark Hotel Argentino and an eccentric residence known as ‘Piria’s castle, ’ and ferried tourists directly from Argentina. Nowadays it’s a budget alternative to beach resorts further west, mostly attracting families from Montevideo on short breaks.
The problem with this town is obvious – a four lane highway separates it from the beach. Still, if you don’t mind doing the chicken run a couple of times a day, the water’s clean and there are plenty of places to lay your towel.
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