Halfway between Auckland and Wellington, Taranaki sits out on a limb in more ways than one. Somewhat off the main drag, the region relies upon the fat of the land and the natural riches offshore. Indeed, Taranaki is the Texas of New Zealand, with oil and gas streaming in from the rigs, plumping the region with an affluence and stability that’s the envy of many – if only they knew. It’s not only overseas visitors who miss the turn-off to Taranaki; lots of Kiwi travellers do, too.
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Dominated by Mt Taranaki and surrounded by lush farmland, New Plymouth acts as the west coast’s only international deep-water port, handling cargo for much of this part of the North Island. The city has a thriving arts scene and an outdoorsy focus, with good beaches both in and around it and Egmont National Park just a short drive away. The town centre supports a heartening number of locally owned businesses, and the obligatory small-town convoy of boy-racers – who get to cruise the longest main street in the country.