Sochi may not have the best European beaches and there’s still an element of tackiness but the city is in makeover mode. Investment money is being pumped in, some by government and some by developers who’ve gone overseas, seen what they’ve liked and copied it in Sochi.
Wander the downtown area by the elegant sea terminal and you’re in a garden city where the scent of magnolia trees mingles with the tang of salt carried on sea breezes. Follow the sea embankment (naberezhnaya) and you’ll cruise by a blur of restaurants, bars, shops and souvenir stalls jostling for attention. The place oozes booze and food and at night resounds to a pumping mix of Russian ballads, rousing Armenian tunes, Western pop and a little dance music.
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