Halfway between Auckland and Wellington, Taranaki sits out on a limb in more ways than one. Somewhat off the main drag, the region relies upon the fat of the land and the natural riches offshore. Indeed, Taranaki is the Texas of New Zealand, with oil and gas streaming in from the rigs, plumping the region with an affluence and stability that’s the envy of many – if only they knew. It’s not only overseas visitors who miss the turn-off to Taranaki; lots of Kiwi travellers do, too.
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This is remarkable when you consider what it is that puts the region on the map: the moody and magnetic volcanic cone of Mt Taranaki, standing smack-bang in the middle of Egmont National Park. It demands to be visited.
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